Schmalenbach Business Review 54 (3): 243–269. Capturing customer heterogeneity using a finite mixture PLS approach. Confirmatory tetrad analysis in PLS path modeling. Asheboro, NC: Statistical Associates Publishers Publications. Partial least squares: Regression and structural equation models. Heuristics versus statistics in discriminant validity testing: A comparison of four procedures. The pan-European customer satisfaction index programme-Current work and the way ahead. Consistent partial least squares path modeling. In Modern methods for business research, ed. The partial least squares approach to structural equation modeling. Journal of Knowledge Management 23 (1): 67–89.Ĭhin, W.W. Tips to use partial least squares structural equation modelling (PLS-SEM) in knowledge management. Journal of Applied Structural Equation Modeling 2 (2): 1–21.Ĭepeda-Carrion, G., J.-G. Estimating moderating effects in PLS-SEM and PLSc-SEM: Interaction term generation*data treatment. Discovering unobserved heterogeneity in structural equation models to avert validity threats. Useful Excel-Report and the possibility to export the results to R.Becker, J.-M., A.
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